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The company is equipped and experienced in the provision
of media training programmes. We have delivered programmes
with the likes of the Central Council for Physical Recreation,
BBC TV and BBC West Region, Cricinfo, Dolphin
Communications, British Forces Broadcasting Service and Shell
Oil (Motor Sport Division).
We believe it is vital to do more than simply outline the principles
of good communication with the media, allow the subject to have
a go, before talking about deficiencies and suggesting areas of
potential improvement.
- We outline the strategy to deal with a particular scenario, stressing some important basic elements.
- This is followed by a practical session when the subject is
exposed to the type of interview that might be expected in a particular situation.
- The result is analysed, with particular reference to seeking the views of the subject and/or a group of subjects.
- If necessary, examples are given as to how the interview could have been better conducted.
- Using the experience thus gained, a further interview is conducted in a similar situation.
- Once again, the result is analysed with suggestions for further improvement.
We endeavour to expose the subjects to all aspects of the media,
including television, radio and newspapers.
- Our philosophy for training is to give subjects a meaningful insight
into all the areas of the media with which they are likely to come
into contact.
- It is important that they are comfortable in dealing with whatever situation they find themselves in. This can range from a joyous occasion to less desirable instances when crisis management skills are vital.
- We like to go through a proper process whereby subjects are not just made aware of situations in which they might find themselves, but actively make improvements in media relations in every form.
- At the end of a full programme of practical and theoretical
training, we are confident that the subjects will be equipped to handle themselves in a manner that reflects well on them and their organisation as a whole.
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